I’d spent some time reviewing the ad revenues from the different ad formats across the site, not that there are that may, and noticed that Adsense wasn’t performing well at all.
Given that it was being placed in prime position, not only on the front page of the site but on each post page, I had expected a much better return. Obviously you, the loyal visitor, were trying to tell me something… It was time to retire Adsense.
At first I was surprised by the actual levels of income over the last few months, especially as Adsense is my favourite ad platform, but the numbers simply do not lie. The income it generates on other sites I own is quite good, in fact I’d go as far as to say that it is one of top income earners overall – but the click through rate for this site is extremely low it became obvious that perhaps it simply wasn’t the ad platform for this site after all!
Hopefully, as a result, the user experience will be better as your not having ads rammed down your throat. I’m not immediately looking to replace Adsense here, but if anyone has any suggestions for alternatives then please drop a comment below.
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